Patriots Twitter Fail Shows Incompetent Social Media Procedures
Twitter Fail of the Year.
Oh the NFL and the New England Patriots. Even when you’re sending a gracious message to your fans, you look racist and out of touch. The Patriots tried to thanks their millionth Twitter follower by tagging them in a message on the official team feed. Only one problem, the winner is a dick with an offensive username that uses the “N” word. Here’s the censored version of the Patriots’ tweet.
The Patriots responded by tagging the offensive user saying, “Thanks for helping us become the first NFL team with 1 million followers! #1MillionPatriots.” The social media image even included a handwritten note signed by Patriots TE Rob Gronkowski. New England later deleted the tweet and apologized, calling the gaffe a filtering problem. “We apologize for the regrettable tweet that went out from our account.,” the Patriots tweeted. “Our filtering system failed and we will be more vigilant in the future.”
Tumblr user iloveitmydarling left a comment on our post on our archived FTS Tumblr page: “Actually, and if you were following them on Twitter you would know that this user wasn’t the one-millionth follower! And you would also know that they thanked more than 100 fans through an automatic third-party program!”
“You would also know that they apologized over something they couldn’t possibly know would happen. It’s an AUTOMATIC PROGRAM ran by a THIRD PARTY!!! SMH people nowadays run after the headlines without thinking or even bothering to read/check on the truth behind the actual story!”
We appreciate your opinion, but the Patriots did apologize for the error, so they know they did something wrong. Whether it be third-party software or inadequate filters, the message went out on your social media platform. It’s really easy to blame other(s) for your mistakes, the right thing to do is to be accountable and say, we screwed up. We stick by our post.
For more, visit the New York Daily News.